In 2017 Bird and Knoll was selected by India Hicks and her team to be one of the first international brands featured in the debut Curated Collections on her eponymous lifestyle site. Launched in June 2017 at a press event in New York hosted by Brooke Shields, the three cashmere blend scarves Bird and Knoll created for India Hicks were a sell-out success across the IH sales network.